We are an Auckland based design consultancy specialising in wayfinding strategy and design.
Our expertise and passion lie in the creation of user-centred design solutions which engage, inform and enhance experiences of places and spaces. We are continually extending our expertise and lead the field in wayfinding strategy and design within some of New Zealand’s premium architectural and streetscape environments.
We can't do anything without listening ... to you, to potential users, to various visitors or stakeholders. We need to know what you and your users are about before we can devise wayfinding strategies and designs which solve issues and enhance experiences.
We’re absolutely passionate about what we do, the services we provide to support our clients and the designs we develop to help people find their way or understand a place. We like pushing boundaries and love clients who want to do the same!
Our multi-disciplinary approach is characterised by careful analysis of the environment, user needs, information delivery methods and a sensitive approach to the human experience. We undertake user surveys, environment studies and observation sessions to put ourselves in user's shoes.
Our collaborations with other experts, user groups, designers and engineers, architects and landscape designers, combined with our open minded approach and willingness to take on the unusual, help us deliver designs that work for the specific environment and user requirements.
We create a difference
We firmly believe the work we undertake creates a difference on all sorts of levels. We are proud to help many thousands of people every day discover elements of historic or cultural significance, absorb brand messages or just know where they are standing.
Led by principals Barnaby Boss and Pamela Dallow, we’re a small flexible design team that makes big things happen. With a blend of wayfinding, planning, product, environment and graphic design skills we have the proven capability to undertake projects of all sizes. Collaboration with other experts - illustrators and photographers, copywriters and researchers - brings further specialist knowledge and skills to the table when required.
Design consultants who listen, analyse and deliver.