Switching on a country's cultural vision.
Brand & Identity Creation, Graphic Design, Environmental Graphics.
From the outset, Maori Television sought an identity that would promote te reo maori and embrace Maori taonga and values.
The resulting identity was a typographic and symbolic design which represents te timatanga (the beginning) and te pito (the umbilical cord) as well as the balance between the living and spiritual worlds of the Maori. Contracted to 4i's Communications, DallowBoss undertook lead design aspects for the project.
