Big graphics for big hitters.
Event graphics and directional signage.
Having created event graphics for the Heineken Open for a number of years DallowBoss was invited to create large scale banner graphics for The ASB Classic 2011. The aim was to improve the sense of arrival, build excitement and provide elements of directional information for visitors, in an appropriate ASB brand language.
With the construction of the new Tennis Centre facilities on site, there was the opportunity to utilise elements of partially constructed architecture and new fencing as natural billboard frames.
