Claudelands Events Centre

Wayfinding Strategy, Directional Design, Brand Evolution.

The Claudelands Events Centre has recently undergone a $68m facelift. With the substantial changes, including a stunning new 6000 capacity Arena, Convention Centre facilities, refurbishment of the Exhibition Halls, the re-siting of the original Grandstand and major landscaping improvements, the opportunity arose to re-evaluate wayfinding provision over the entire 34 hectare site.

DallowBoss was engaged to develop a wayfinding strategy and directional design elements for the overall site, the new Arena, Exhibition Halls and the Convention Centre. Our close working relationship with lead architects ChowHill has resulted in a system of information provision that significantly contributes towards the delivery of a total 'Claudelands Experience'.

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