Creating brand presence.
Wayfinding Strategy, Brand Evolution, Directional Design.
As part of a wide range of developments AUT University invited DallowBoss to investigate opportunities for creating 'street presence' to define the Auckland CBD and Akoranga campus precincts. Significant wayfinding improvements were also sought so DallowBoss developed an integrated wayfinding and brand presence strategy.
The first stage of the project has been the provision of primary arrival identification elements. These use bold graphic and structural elements which announce the campus's major entry points and identify individual buildings in a clear and consistent way.
