There's new club in town.
Wayfinding Strategy, Directional Design.
Next Generation Auckland Domain is a high end Health and Racquet Club integrated with the ASB Tennis Arena on Stanley St, Auckland. With a development cost of $29m it deserved a suitably well considered suite of directional signage.
Working closely with the club’s Development Director and lead architects Copeland Associates, a subtle system of information was developed that sits comfortably with the architectural and interior detailing to provide users with simple and efficient directional and club etiquette information.
