AUT wayfinding header

AUT site presence


Campus-wide Wayfinding Strategy & Design



As AUTs branding evolved across its Auckland CBD and Akoranga campuses, DallowBoss was commissioned to look at opportunities that clearly identify university entrances and buildings, provide navigational assistance and create a consistent AUT brand presence on the street.

A range of structural solutions and navigational graphics were developed to improve awareness and orientation. The most visible being the primary arrival and building ID elements.