Yamaha made another big statement at the Hutchwilco Boat Show with a big, bold and digitally vibrant stand. A pair of 6m x 6m Monstavision screens featured dynamic action video while a series of bespoke graphic blades identified product zones and visually divided the space.

DallowBoss, engaged by The EventWorks Group, assisted with concept development, visualisation and graphic implementation to create designs and artwork for the large-scale elements right down to the 50-plus individual product spec sheets.

It’s great to see a simple idea come to life in a short timeframe – and winning Best Stand of the show. Well done to The EventWorks Group team.