The Holden NZPGA Championship, played at Remuera Golf Club, was the first PGA tournament played in Auckland for 20 years. DallowBoss was engaged by our long-term friends The Event Works Group to develop event-wide wayfinding, branding and sponsor activation graphics.

A family of features – from a large-scale entrance archway and prominently located wayfinding towers, to individual tee numbering and map panels dotted over the course – provide visitor orientation and directional information that contributes to the overall event brand and visitor experience.