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Next Gen Auckland


Wayfinding Strategy & Design


Next Gen Clubs

Next Gen Auckland is a high end Health and Racquet Club integrated with the ASB Tennis Arena on Stanley St, Auckland. With a development cost of $21m it deserved a suitably well-considered suite of directional signage.

Working closely with the club’s development director and lead architects Copeland Associates, a subtle system of information was developed to sit comfortably with the architectural and interior detailing. It provides users with simple and efficient directional and club etiquette information.