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Holden NZPGA Championship


Event Branding & Wayfinding


The Event Works Group, Holden NZ

The Holden NZPGA Championship, played at Remuera Golf Club, was the first PGA tournament played in Auckland for 20 years! DallowBoss was engaged by our long-term friends The Event Works Group to develop event-wide wayfinding, branding and sponsor activation graphics.

A family of features – from a large-scale entrance archway and prominently located wayfinding towers, to individual tee numbering and map panels dotted over the course – provide visitor orientation and directional information as well as enhancing the overall event brand.